“Here and now, we say to Barnett and Jacoby: We SEE what you’ve done. You’ve paid tribute to a woman who changed picture books. Forever.” —Kirkus Reviews


The important thing about The Important Thing about Margaret Wise Brown by Mac Barnett and Sarah Jacoby is that it’s a book. It is one of the most interesting and unusual picture books I have read. If you pick it up expecting to read about Margaret Wise Brown’s life in chronological order, prepare to be surprised. If you pick it up expecting to read a fully formed snippet of one aspect of Margaret Wise Brown’s life, prepare to be surprised. If you expect this to be a book just about Margaret Wise Brown, prepare to be surprised.
This book is in chronological order – sort of. We are told the date of Margaret’s birth, what she did as a child, a bit about her as an adult, what she did as an author and how her life ended, all in order. In between, there are tangents and side stories. You never know quite what you’re going to get on the next page: perhaps it’s Margaret Wise Brown swimming naked in cold water or having a tea party with Ursula Nordstrom on the steps of the New York Public Library. Or perhaps it’s something that doesn’t seem to be about Margaret Wise Brown at all.
It has a pick-and-mix feel; it can be opened at almost any page and the event savored, much like Margaret Wise Brown’s own books. Nothing is what it seems. From the first page the reader is set up to be told a list of important things about Margaret Wise Brown, but turn the page and there is more about books in general than there is about Margaret Wise Brown. Turn the page again and there is more about writers in general than Margaret Wise Brown. There is a quick summary of Margaret Wise Brown’s childhood focusing on her pets and particularly her rabbits, short précis of three of her books, a bit about her dog Crispin’s Crispian and other short snapshots of her life. There are three double-page spreads devoted to the librarian Anne Carroll Moore and another three devoted to Margaret’s interactions with Anne and the New York Public Library in general, including her tea party on the steps with Ursula Nordstrom.
A surprising thing about this book (or perhaps it is an important thing) is that it is about more than Margaret Wise Brown. It’s about books and writers and challenges. It’s about taking risks and being free to explore storytelling in unusual and unexpected ways, just as Margaret Wise Brown did. This book pushes picture book boundaries. Perhaps you can only do this if you’re Mac Barnett but I hope not.

Barnett and Jacoby, I also see what you have done. And the important thing about The Important Thing about Margaret Wise Brown is that it’s a book.
The important thing is that picture books are always changing. And this book reminds us of that. Great review, Kathy
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Love! Thanks for sharing, I love book that push boundaries and inspire. Need to add to my list now😁
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Can’t wait to pick this one up. Thanks!
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Thank you Kathy. Juts put it on request from my public library.
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Great review – might want to edit/correct Ursula’s last name!! It’s a very unique and beautiful book.
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Oh dear, something always slips through the cracks and it’s a big one! Thanks for picking it up – all corrected now.
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A thoughtful and entertaining post, Kathy! Thank you for sharing a review of this unique story with the world.
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I read this book. Your review is outstanding!
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Yes! And the important thing for other authors to study as a mentor text is how much it was influenced by MWB’s own book THE IMPORTANT BOOK.
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